Technology is amazing when it comes to selling us things. We look at something online (or say the word out loud in our homes) and boom we are flooded with ads and reminders. We make a political donation and we get flooded with ads and texts from candidates not just in...
Where is your brand loyalty? For some folks it’s cars. For others it’s apparel. For some it’s travel decisions. I know people who return back to the same brands over and over and never even consider that maybe something better, bigger, stronger,...
Fun. Memorable. Different. Unique. That’s what I look for in a business. What about you?Lots of you reading this may remember that Best Conference Session Ever (BCSE) came to be as a result of a weekly coffee bike ride with a few friends where we used to...
In-person learning, networking and professional recharging is the only thing that works for me. I have zero interest in attending a conference virtually. And I’d rather eat dirt than present at a virtual event. I just returned from Summer Camp; aka #Mindcamp. I...
I love talking about companies that go above and beyond standing behind their product. As well as making things EASY when there are issues! Wahoo Fitness gets a tip of my beanie hat today. My bicycle computer started acting wonky a couple of weeks ago. I reached out...
A good friend of mine works in educational sales. This morning she was telling (bitching to) me about the number of cold calls she typically makes in a week. I asked about the conversion rate. Abysmal is being kind. Now in fairness there are bunch of factors...
