Customers like to follow their favorite brands. Sometimes brands are “stalking” your social media as well. And that can be a good thing…………………
This past weekend was the 4th Annual Boyz Weekend Bicycle Trip across the state of Florida. I take care of all the travel arrangements. Most of the work was done the first year. One hotel we have stayed with all four years.
So, imagine the big smile on my face when I walked into my hotel room the other day and found a bag of my favorite candy waiting for me – Marshmallow Peeps! (Yeah, yeah, I know what some of you think of them…….More for Rich!)
A small gesture of appreciation and loyalty – YES! An inexpensive way to not only thank a customer but let them know you took a moment to dig into their life – YES! A great way to get your customers talking about you – YES! A reminder to a customer why you not only gave them your business, but will continue to give them your business – YES!
We talk and read all the time about Customer Loyalty, Brand Loyalty, Customer Appreciation, etc. etc. Brands and businesses are constantly asking customers to give them high ratings and good reviews, I share with clients all the time how easy and simple it is in this era of “look at me, look at me” to find out something about a customer and make a difference. But here’s something more important to think about………………………I’m hearing and reading more and more about people getting annoyed that brands are boldly asking them to write reviews and ONLY give 5 and 10 star ratings. Hey, here’s a thought………why not go above and beyond with a customer so they’ll do what I’m doing……………….giving you a shoutout without being asked!
So today, I tip my beanie (or in this case my cycling helmet) to the team at the Hampton Inn Odessa Tritnity. You rock! And as your doormat promises……….You delivered on making me/us happy! We’ll see you next year!
#hamptonbyhilton #hilton #customerloyalty #customerexperience